Basil Rajapakse, Minister of Economic Development, recently told media that a number of promotional campaigns targetting Chinese tourists will be implemented this year.
The ministry expects to increase the number of arrivals from China to 60,000 - up from over 22,000 in 2012 - in 2013, and so has launched several campaigns to raise 'awareness' about Sri Lanka's many tourist 'attractions'.
Planned campaigns include special holiday packages during Chinese New Year, bus advertising campaigns and a three day 'Sri Lanka Night'.
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