A R Rahman launches new music initiative with host of Eelam Tamil artists

^{A.R Rahman}

Famed music composer A.R. Rahman has teamed up with Oscar and Grammy-nominated artist M.I.A. and an array of Tamil artists around the world to launch 'maaja', a project to support and amplify the voices of independent artists. A.R Rahman hopes to 'elevate the world class talent' to a global stage.

Rahman draws on the influence of his birth city Chennai and growing up with the ‘four south Indian languages’ as a calling for him to start a project to revive the ‘unity’ and expand the ‘industry and the joy it creates’.

The maiden project of maajja will be the launching of YAALL – a premier global music festival in Chennai, which will showcase numerous talented Tamil independent artists from Chennai to Toronto. Described as the beginning of a ‘cultural renaissance’, Eelam Tamil and Indian Tamil artists form the bulk of the line-up and lead the way.

"I am supporting this bridging of all these communities coming together," said M.I.A. "Something that is birthed out of India is awesome."

Glad to announce our initiative @joinmaajja and its first major project @yaallfest. Our primary focus is to amplify the voices of artists and spread the joy of music.https://t.co/cdZC36VBA8
— A.R.Rahman (@arrahman) January 26, 2021